Thursday, October 30, 2008

I'm a Mac Parody - MMC Halloween Party

Lexi and I went as an "I'm a Mac" ad for our office Halloween party. We won "most original," w00t!

Thursday, October 16, 2008

Monday, August 18, 2008

I'm going to be better, promise.

I just noticed that my "W" trailer post posted four times and about a month late...

Of course it took me quite a while to notice this, so I PROMISE I'll be checking-in and updating more frequently as soon as I can!

Friday, August 15, 2008

W. Trailer

It's been a long time since I've posted, but here's a treat for my readers. The trailer for the new Oliver Stone biopic, W.

Monday, May 19, 2008

Enough with the PR-Spam Lists


Let me preface this post by reminding you all that I work with the media and that I have the utmost respect for journalists, bloggers and the like. In fact, I'm close friends with several journalists and bloggers in my personal life.

BUT I'm getting a little tired of hearing about how bloggers and journalists are sick of dealing with PR people. Granted these journalists are specifically complaining about PR professionals that "spam" useless pitches, but they need to understand that it's hurting the PR industry as a whole. Let's just say some new AAE at my agency emails a blogger (innocently) asking them to cover a product? I may have absolutely nothing to do with their pitch, but my agency would end up on a "spammer" list or Wiki.

Most recently, Gina Trapani of Lifehacker created a Wiki, encouraging others to add to her blacklist. A few months ago Chris Anderson of Wired created his own list, which was equally offensive (to the PR folk, maybe not to the journalists).

So in an attempt to make things right between PR people and the Media, please accept this apology on behalf of my fellow colleagues. I'm sorry that your inbox is flooded with emails that you don't care about. I know how annoying it is to get tons of emails from people you don't know and don't have time to respond to. It's a shame that people send emails to your personal email addresses - this is the equivalent of a telemarketing call and we ALL hate telemarketers.

Fortunately I've never been on any of your spammer lists, nor have any of my colleagues, but I worry that one day one of my pitches will be misconstrued. I spend hours each day thoroughly reading your publications/blogs/following you on twitter/etc. and I hope there is never a misunderstanding. Although, if at all possible, could you please be more considerate about posting people's names and companies on these spam lists? There are a lot of good PR people who are being put in a difficult situation because of ONE bad pitch. To be honest, one pitch shouldn't make or break someones career, nor should it keep you from ever reading another pitch from someone at their company.

And just to remind you, we need to all work together.

PR people need to be smart and think twice before sending a pitch to someone new. They should read your columns, blogs, etc. and then make a decision as to whether or not they should pitch you their new USB alarm clock, etc. At the same time, PR people work REALLY hard to make sure we're getting you all the appropriate news. We spend months planning press conferences, we take you to nice lunches (and mind you, this is the ONLY time we get to leave the office for lunch), we occasionally give you sample products (when appropriate) and then you add us to a blacklist? That just doesn't seem right. I think we all need to work a little harder so we can meet halfway here.

Thanks for listening,
LaurieShuls

Thursday, May 15, 2008

PRSA-NY Blogger Social


Some of you may know that I wear many hats, one of which includes "event planner."

Yesterday I hosted (along with my friends Sandra Fathi and Heather DiRubba) the first PRSA-NY Blogger Social at Art Bar in the West Village. I think the event turned out to be quite successful, with about 80 people in attendance. We're trying to re-invigorate PRSA and make it "not your Grandfather's networking group." I think we're well on our way to achieving our goal.

If you want to learn more about the event, check out Sandra's pictures. Mine will follow as soon as I have a chance to download the software for my new camera.

Thanks to everyone who attended - look forward to another blogger social (in a larger space) sometime later this summer!

Monday, May 05, 2008

50 Greatest Commercial Paradies



Some of you may read AdFreak, so I apologize if you've seen this already. I had to share Nerve.com's list of the 50 greatest commercial parodies. Some of these sketches I haven't seen in forever and they seriously made my night! My favorites include Uncle Jemima's Old Malt Liquor and Jewess Jeans. Enjoy!

Saturday, May 03, 2008

Happy (Belated) 2nd Birthday to LaurieShuls.blogspot.com!

Simply awesome!

I started this blog for my personal entertainment back in April of 2006. Who would have thought that I would still be writing on this thing for more than two years? Certainly not me!

I can't remember the exact date, but I know it was sometime in late April 2006 when I created this blog. Since then I've written (and deleted) many random posts, including movie reviews, my list of top 10 karaoke songs and my least-favorite ad campaigns in NYC.

I've never been able to stick with a theme, but after two years I've noticed a trend - I write about whatever I want, whenever I want to. Sorry if that makes me seem indecisive, but this blog is for fun, not for me to feel stressed about making up new topics to write about or to feel like I'm on deadline.

Thanks to everyone who has been reading, I appreciate your interest. I hope you enjoy the image of the Wii cake I've chosen for this post. I figured if I was going to get a real cake to celebrate (which I'm not), it would be something equally geeky in comparison to the Wii cake. :)

xox,
LaurieShuls

"This is what it cost me" ads = preachy & annoying

So if you watch TV or have rode in a NYC cab lately, you've probably been exposed to the gruesome TV spot featuring "Marie from the Bronx." The New York City Department of Health and Mental Hygiene has decided to enlighten us to the dangers of smoking by profiling a worst case scenario.

Obviously, smoking is bad. It can cause cancer, asthma and make your hair and breath smell nasty. Although I never realized that it could enable you to require (multiple) finger amputations. So in that respect, I guess I've been enlightened by this new campaign.

But honestly, it's a bit disgusting to have this ad pop up on television (or in a cab) when I'm eating. It just makes me lose my appetite. It's also horribly depressing. I can watch the 5 o'clock news to get my daily dose of reality, I don't need to be bombarded with this type of information all day long, ESPECIALLY because I've never smoked, nor do I think I ever will.

I have one thing to say to whoever came up with this campaign: If you want your ads to be effective, put them on a TV right outside of any NYC office building. Play this ad right in front of the men and women who take 5-8 cigarette breaks a day (on the books) and see if you get any results. This way you'd be reaching your target audience and not preaching to the choir. Who's with me!?

For those of you not in NYC, you can check out the ads here: Marie from the Bronx.

Monday, April 28, 2008

Tom Ford Ads Push the Envelope...

Tom_ford_adI have one word for these Tom Ford ads: Tacky. This one isn't even that bad, I saw one with a close-up of a woman's "down there" covered up by a little bottle of perfume. I know sex sells, but too much is just tacky.

This ad has been banned in Italy due to its vulgarity, curious to see what will happen in the U.S.